News May 4, 2023

IOI welcomes Olivier Perbet as Chief Marketing Officer

We’re pleased to announce that Olivier Perbet has joined IOI as our new Chief Marketing Officer (CMO) and will oversee our game marketing, communication and community efforts for all our projects.”

As CMO, Olivier will help setting up processes for publishing excellence across our portfolio of games such as Project 007, Project Fantasy and Hitman, designing publishing strategy and driving go-to-market efforts globally. In addition, Olivier will help IOI to reach new players while continuing to engaging existing audiences, expand the publishing team, and drive sustainable growth for our business.

Olivier brings 20 years of experience within the entertainment industry spanning across Gaming, Consumer Products and Consumer Electronics. Before joining IOI, Olivier was at Warner Brothers Games for 15 years where he launched the French division in 2008, then transitioned to the International team in London and held a number of executive roles and led myriad of campaigns including Mortal Kombat and Batman Arkham. Olivier also worked with us directly on HITMAN 2 back in 2018 and played an integral part in the game’s marketing campaign, including the Sean Bean Elusive Target.

Our CEO, Hakan Abrak, welcomed Olivier to IOI:

I am thrilled to welcome Olivier, an accomplished marketing executive who has a very strong track record in creating successful brands and marketing campaigns that engage target audiences around the world. Successful marketing requires constant innovation and a willingness to take calculated risk, something that Olivier displayed at Warner Brothers and at The Walt Disney Company.”

Finally, some words from Olivier himself:
“I’m really excited to be joining IO Interactive, working on much-loved brands and with a talented team that produces best-in-class games. Joining one of the few independent publishers out there is super exciting and I look forward to being a part of its future to delight our gaming community.”